My Pop Studio has been designed to strengthen media literacy skills, promote positive youth development, and increase knowledge about health issues. The goal of the site is to transform girls' experiences with the media messages they see on TV and in magazines, on the radio, and on the web, moving away from simple and passive scanning towards a more active, cognitive, reflective and critical response. A full set of primary and secondary learning outcomes is available on the site for each of the four sections.
This resource addresses multiple standards identified in the National Educational Technology Standards for Students, which were developed by the International Society for Technology in Education (ISTE). For more information about these standards, see
Research was conducted with an online sample of 200 girls ages 10–12 in the summer of 2007. Results showed that girls found the site highly engaging, fun, and appropriately challenging. The most frequent words used to describe the site are "fun," "creative," and "interesting." Nearly 85 percent of girls said they had never seen anything like it before and 80 percent said that they would recommend the site to a friend. Researchers are currently investigating the impact of the site upon users' "media savvy" skills to determine which users may benefit most from exposure to the site.
Regional focus groups were used in the formative evaluation process. Teams of girls in seven differing locals across the United States were assembled to review the site regularly throughout the development process. The teams were ethnically, racially, and socio-economically diverse to ensure that the site would appeal to a broad audience.