SEDL Wins National Institute for Literacy Contract

October 17, 2006
Austin, Texas

Laura Shankland
Communications Associate
Phone: 512-391-6556

The National Institute for Literacy recently awarded SEDL a 1-year contract to create and carry out a plan to get five new publications into the hands of parents nationwide.

The free booklets give parents tips that support the development of their children’s five crucial early reading skills: phonemic awareness, phonics, vocabulary, fluency, and comprehension. One of the booklets, Dad’s Playbook: Coaching Kids to Read, is designed for fathers; another titled Big Dreams contains little text and is designed for parents with low-literacy skills.

This project draws on SEDL’s long-time work and expertise in two fields: family involvement and reading,” says Joyce Pollard, director of SEDL’s Office of Institutional Communications, who will serve as director of the National Institute for Literacy project. “Parents and family members will only be able to use these books if they know they exist and how to get them. We will spread the word about the publications by teaming up with a network of organizations dedicated to early literacy issues and with groups that work specifically with dads, such as Strong Fathers, Strong Families.”

About NIFL

The National Institute for Literacy is a federal agency that provides leadership on literacy issues, including the improvement of reading instruction for children, youth, and adults.

About SEDL

The Southwest Educational Development Laboratory (SEDL) is a nonprofit corporation based in Austin, Texas. SEDL is dedicated to solving significant education problems and improving teaching and learning through research, research-based resources, and professional development. For more information about SEDL, visit