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| Artful Persuasion: How to Command Attention, Change Minds, and Influence People
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| Harry Mills |
| This is one of 22 books written by this author on sales, negotiation, and influence. The book looks at both "hidden persuaders" that people respond to and consciously applied skills for getting people to agree with you. Included are case studies on human behavior; vivid examples of masterful persuaders like Churchill, Lincoln, and Roosevelt; and step-by-step guidelines to help you put the extraordinary power of persuasion to work for you. The book is divided into four major sections that have multiple chapters. The first section discusses how persuasion works. The second section talks about thoughtful persuasion. The third section explores mindless influence. And the fourth section offers examples of the most influential persuaders of the 20th century.
(300 pages) |
© 2000
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| Print | $17.95 | |
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American Management Association
1601 Broadway
New York, NY 10019
Phone: (800) 262-9699
Fax: (212) 903-8168
Web: http://www.amanet.org/index.htm |
This resource is from the Communication category.
Prices of resources listed in this guide were accurate as of December 2003. Please contact the publisher for current availability and pricing.
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